Ticketmaster, the world’s leading ticketing company, has partnered with blockchain platform ConsenSys to introduce NFT-gated ticket sales for Avenged Sevenfold’s upcoming tour. The NFTs will act as digital collectibles, giving fans access to exclusive content such as backstage meet-and-greets, soundcheck access, and other VIP experiences.
This move is seen as a significant step towards the mainstream adoption of NFTs, as Ticketmaster is a well-established and reputable company. It also opens up new revenue streams for artists and promoters by creating unique experiences for fans.
Moreover, the use of blockchain technology can help combat ticket scalping and fraud by providing a transparent and immutable record of ticket ownership. This development is expected to boost the adoption of NFTs in the entertainment industry and encourage other ticketing companies to explore similar use cases.